A SQL Server MVP with a Bachelor’s degree in Psychology and Master’s degrees in Artificial Intelligence and Cognitive Science, Jen Stirrup is part of the leadership team at Copper Blue Consulting, delivering data and Business Intelligence solutions to global clients. With over 12 years’ SQL experience, she has a particular passion for data visualization and believes the term “end user” is a misnomer, because BI solutions should start with the user. Jen blogs for SQLServerPedia and her own blog. She is also active in many SQL Server user groups in the UK, helping run the SQLHerts group. She has delivered pre-cons and general sessions at SQLBits and presented webcasts for the PASS Performance Virtual Chapter and 24 Hours of PASS Women in Technology edition.